I had the pleasure of sitting in on Zari Venhaus ’s session at the second day of Content Marketing World 2019 where she laid forward a process to present martech business cases to senior leadership. She entered the room with a high level of energy and passion for the topic, making her an engaging speaker from the second she took the stage.  After a quick bit about the company she works for, Eaton, which is a $22 billion power management company, she dove into a marketing technology business case she undertook as their Director of Corporate Marketing Communications.  She insists she was not successful her first time creating a martech business case. It took living through many failures and successes to reach the process she uses today.

Continued here:
Zari Venhaus’s Framework for Gaining Executive Buy-In for Marketing Technology #CMWorld

Tags: cmworld, content marketing, content marketing world, marketing technology, martech, SEO

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